A story about a bakery owned by a passionate woman who creates healthy and delicious guilt-free bread products through the art of baking.
Role
Time
Product Designer
9 weeks
Adriana, the visionary behind Panisteria Natural, merges her passion for wholesome living and bread baking to create extraordinary artisanal delights. With a background in architecture, she embarked on a journey to fulfill her dream of owning a bakery that celebrates organic, nourishing ingredients. Adriana’s unwavering dedication, artistry, and commitment to quality have made El Rico Pan a haven for those seeking wholesome goodness and unforgettable flavors.
El Rico Pan’s bakery is facing a risk of reduced sales due to its limited reach and lack of online presence. As a result, they require assistance in meeting their sales goals and expanding their customer base.
The interviews revealed several areas of opportunity for Panisteria Natural. Customers expressed interest in preordering their bread to ensure availability and avoid encountering “sold out” messages. Parking availability was cited as a challenge, indicating a potential for improved parking solutions. Many customers expressed a desire for delivery services. Furthermore, the bakery’s focus on being a local, organic, and whole-grain bakery resonated positively with all the research interview participants.
The main goal for Panisteria Natural would be:
Following the double-diamond framework, I leverage the Atomic Requirements Shell and JTBD methods to unravel critical pain points. This holistic approach forms the backbone, steering Panisteria Natural’s journey towards creating an ecosystem that seamlessly aligns with user needs, generating business and user value.
Panisteria Natural serves a diverse customer base within a 3-mile radius, ages 18 to 65-plus. Younger customers (18-40) enjoy innovative options like quinoa cookies, while older customers (40-65+) prefer classic choices. The bakery aims to reach a wider audience by expanding its delivery services while still satisfying local tastes, emphasizing organic, whole-grain, and specialty bakery products.
We are putting a name to our persona based on our interview findings, knowing Maria will serve as a guiding light throughout designing an experience for health-conscious people.
Also, we set out to create a journey map to map out the experience our target audience would experience. This journey map explores the app’s ordering process from chat to pick-up.
To create a compelling and user-friendly app, we started by defining our audience personas and mapping out user journeys. This helped us gain a better understanding of our target audience and their needs. Once we had a clear picture of our users, we moved on to the wireframing stage. We explored multiple user flows to identify the most efficient and intuitive way for users to navigate through the app. This iterative process allowed us to iterate and refine our design until we achieved the optimal user experience.
After rough wireframing and creating higher fidelity wireframes, we put our workflows to the test and began our user testing phase. We conducted five user tests to explore participants’ overall experience and opinions of the app. Of this group, two users were between the ages of 25 and 35, two were over 55, and one was 60. Each participant tested the app on their mobile phone and completed a series of tasks. Upon completing tasks, participants were then asked to explore the app without any guidance. Throughout the test, participants were encouraged to voice any questions or concerns they may have.
During testing, some issues brought to our attention included accessibility, payment simplification, local payment app implementation.
After completing our usability testing and reviewing the feedback, our team aimed to address these issues by:
Our team worked intensively to refine the initial ideas and wireframes we had developed for our app. After several iterations, we were able to create a fully functioning prototype using Figma, a web-based design tool. The app was designed to make the process of purchasing baked goods a hassle-free and enjoyable experience. We focused on three core elements – ease, speed, and enjoyment – to ensure that our users would have a seamless experience while using the app.
